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The Edge of Seventeen
After we’ve just about got to grips with Millennials, a new group is on the horizon; Generation Z. Those born around the millennium are coming of age in 2017. More diverse, complicated and nuanced than...
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Pollution Brings It Home
With the recent news that some areas of London have already reached their annual air pollution limit for 2017 in just 5 days, the topic of pollution has been on our minds lately. Separate to the...
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Gender Bias on Instagram
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at user...
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The Changing Status of Social Media
WhatsApp, Snapchat, Instagram. In the beginning, we needed all three. Each app was wildly differentiated from the other two and served a distinct purpose. WhatsApp was for keeping up with friends and...
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A New Approach for Gucci and Calvin Klein
Two luxury fashion brands have caught our eye over the last few weeks for their very different communications forays into very different parts of culture. Calvin Klein, under new creative direction...
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Clean Meating
In 2011, we slaughtered an estimated 58 trillion chickens. 58,000,000,000,000. A vain attempt to contextualise such an astronomical figure: This is roughly 8300 chickens for every single human...
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Pop Culture for Peace
This recent article from Fast Company caught our eye, as it detailed how The Flash Drives For Freedom project secretly sends cultural content across the border of North Korea. Many defectors have said...
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Amazon’s Uncanny Bookstore
Amazon recently unveiled its first physical bookstore, but to us it feels like a missed opportunity. Rather than using the development of a physical retail space as an opportunity to evolve the brand...
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This Seasons Hottest New Collaborator: AI
For many years brands have been engaging in creative collaborations, seeking to explore unexpected combinations, design exciting limited editions and form new, lasting partnerships. Now with the help...
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The Future of Augmented Reality
The first widespread iteration of Augmented Reality (AR) came into being in the form of Pokémon Go – the cult mobile app (whose whimsical novelty was ultimately short lived) that saw hordes of people...
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